Never prejudge by looks or gender
As an XLR dealer I will totally agree with a lot that has been said recently here. I have heard so many stories over the years that it does not make sense to me.
First regarding a woman walking in alone:
Most Sales Executives know the simple fact that 80% of a buying decision will go to the woman. If a couple walks in together the focus MUST be given to each individual, regardless whom the vehicle is for. Paying special attention that you are focusing on the womans concerns.
Some sales people dont understand the simple fact that if the woman is against the vehicle, the color or a feature they most likely will not get it. To be condescending to a woman is stupid and foolish. Corporations including GM have A great percentage of woman as senior executives.
The Product/Marketing manager for the XLR is a Woman. The Marketing manager for the 2005 STS is a woman. The product Analyst for both vehicles is a woman. Look at what is going on with the XLR, I feel they have hit the mark!
Regardless if it is an Attorney, Physician or Banker with a poor personality traits that can be a huge turnoff. Yes, there are still some Neanderthals out their in all personal one on one related business. That is why it is so important for a perspective purchaser to check out the dealers CSI Customer Satisfaction Index and other areas such as the length of tenure of their sales people, as you would do by receiving referrals to other professionals.
One area that I feel would serve an individual that walks into a Cadillac dealer to ask for the XLR Specialist. He/she has gone through extensive training to know this vehicle inside and out. The XLR Experience for these elite sales execs is the most intensive sales related program Cadillac has ever instituted. I wont get into the service training as I could fill up 5 pages.
Regarding individuals wearing casual clothes:
I have to say our dealership is also a Bentely, Rolls Royce facility. The vast majority of our clients walk in wearing Jeans or relaxed clothes not suits. A great percentage of individuals that can afford any luxury vehicle can come and go as they please. They may simply take the afternoon or day off to stop bye to look at a vehicle in their casual attire.
To judge a book by it's cover is bad business
Steve Foley Cadillac XLR