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Most dealers are MORONS!

41552 Views 51 Replies 12 Participants Last post by  DFXLR
I thought that this subject needed it's own thread.

No offense to dealers here, just would like you to hear the REAL: STORY that is completely unfiltered.

MSRP.....they play games now that creates ill will and bites them in the ass later.

The best way to sell an SL for Mercedes is to screw with a customer coming in the doors of Cadillac.

Dealers should do THEIR JOB by taking orders on the xlr's and stop looking for the big score.

They are SCHMUCKS and I'll tell you EXACTLY why.

Think of all the people Cadillac dealers are pissing off playing games with the xlr. Let's say each dealer pisses off 3 people a day this year. That is 1000 customers these MORON dealers pissed off trying to make an extra $5k or $10k. Multiply that by all the caddy dealers pulling this crap and GM should be the one that stops it.

I got news for the MORON DEALERS....those 1000 guys you pissed off have a lot more buying power than you trying to make a FAST $5k on a single unit. THAT is what makes you morons by not understanding that part of the equation.

Just PROVES the shortsightedness of MOST dealers.
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I just have to comment on this.

It is true that every business has top-notch and bottom of the barrell performers. And I do mean every business.

The XLR is truly a niche market vehicle. Virtually every person who sees one, wants one. The truth is, most cannot afford one.

Mr XLR's comments speak to his and his dealership's professionalism. While I have not had any dealings with them, I can assure you that he and the store are held in high esteem by the Cadillac brand, and GM. His perspective is that of a professional employed by a dealer with an excellent reputation.

Just as one would look for a doctor's board certifications, an attorney's law degrees and professional affiliations, etc. I would think that the customer would choose a business(dealer) with similar credentials. The first question I would ask a Cadillac dealer is whether they are a SFE dealer. The acronym means Standards for Excellence. Mr. XLR works for one.
No problem, while we have not had contact. As the employee of another SFE dealer, I am fully aware of the reputation you and your store have. Not apple-polishing, just the impression you have left on folks I have contact with.

It is a shame there are customers who have been left with the dealer impressions posted above, but not every dealer or salesperson deserves to be painted with the tar and chicken feathers.

Time will tell on the pricing issues, but I think the dealers who stick to MSRP may have customers who are forced by production to wait longer, but will have the confidence and trust in the relationship to continue doing business and offer their recommendation to friends.

I am not a dealer, but I do work for one.

I am not accusing you of slander, I find the treatment you have report unconscionable. If a customer was treated that way by an employee of our dealership, the door would be shown to them. I am not trying to trash you personally.

I do agree with you that the most powerful vote is delivered with a checkbook. I do not dispute that there are dealers who are less desirable to work with. However, there are dealers who recognize their customer as the reason for their existence, and who do work hard to maintain lifetime relationships. Those are the dealers who have customers bringing their friends and family to "their" dealer to make sure they get the same attention. As you have previously stated in several posts, you prefer to business over the internet or telephone. My reference to another member of this board is due to recommendations from his customers on this and other boards, as well as from industry contacts the customer would not have. No offense intended.
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As to the pricing issue, many Cadillac dealers do not like the over msrp either. Cadillac does not like it, customers do not like it, but with the laws the way they are, they cannot legally prevent it.

You are entitled to you opinion about any and all dealers. I was merely making a point that there are professional dealers out there and that one who is an active member of this board is recognized as the sort you seek not only by his customer, but other dealers also. Not all dealers seek to trash each other.

We are seeing the same situation with the V-series CTS. We do not like it either, and that is why we are selling as many out of state as we are in. While this car is not in the price point of the XLR, it is as low volume, with comparable unmet demand, with dealers doing the same markup. I would like to see the allocation of the XLR go the way this one has, so that dealers who sit on the car to sell to the highest bidder, the allocation goes to dealers selling them. I believe this would stop a great deal of what you rightly object to on the price issue.
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I hope your future experiences do not disappoint you. Checking the forums is actually a great way to get a feel for the kind of dealer you are looking for. That is what I was referring to in the reference checking department. Trying to choose words with space limitation in mind. Since you are not (I assume) happy with your local dealer, based on your experience, the word-of -mouth referral you get from one-on-one contact is most closely duplicated on the boards with individuals seriously interested in the vehicles. From what I have followed for months, board members are honest about the experiences they have had-good,bad, and awful. On this board, the customers who have had good experiences seem to want to share their experience also. This is just an extension of bringing "friends" to "their" dealer. Generally a great "real-world" reference check.
Ours are MSRP only. First year build allocation was reserved by current customers a year before we had firm build date, so our problem has been that we have a wait list much longer than our allocation. We have had customers become angry because ours were all spoken for so early. The over-msrp issue has driven the price of the used ones trickling into the market over msrp even to the dealer. The two used ones we got the dealership had to pay over sticker for, for cars with 300 miles on it, and 6500 miles.

We do not like the situation, but are held as captive by the new vehicle supply chain, and prices the used ones are bringing as the retail customer is.
Thanks for the welcome!

Regarding Webfather's posts, he has a right to express his thoughts just as we all do. Sadly, he is not the only person to have that sort of experience. My point of view is that there are stores and sales consultants who are of the quality he desires. I wish there were more of them.

My point, and I believe he would not disagree, that in the selection and purchase of a vehicle, seeking references is a good beginning point. Great dealers and sales consultants will be as highly recommended as great lawyers, doctors, financial advisors, etc. I think this is especially true in the high-end and specialty brands. The customer has the right to expect courteous and professional treatment from the businesses he or she patronizes, whatever they may be. I like Jeff Gitomer's take( Customer satisfaction is worthless, Customer loyalty is priceless). While I would argue the satisfaction being worthless, he makes some very good points.

Customers are not alone in the frustration over the MSRP plus tactics. This situation makes it difficult for dealers who refuse to play the game because these cars are sitting unsold, when there are so many customers on dealer waitlists who would be driving this fantastic car if the dealers who are selling them could get the cars that they need to meet their customer demand.

Regarding my comments about Alan, the store I work for is not in the same state, but word does get around, and the words that get around regarding him and his store are good. This from the customer standpoint, as well as from industry sources.

If nothing else, the internet forums add another block to the neighborhood. From what I have seen on this and other boards, there are as many positive recommendations as there are buyer beware warnings. Very powerful, I think.

Just a final thought, since I am wandering mentally:

You would never breed a thoroughbred without carefully researching the stud's pedigree, you look for good bloodlines, stamina, confirmation, heart, and the desire to run. Maybe some of these traits(translated to accomodate the difference in species) should be more highly prized in the industry. No broken down nag has ever won the Triple Crown.
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There are dealer employees who watch this forum, and many of the points made are valid. This is just a suggestion, but maybe e-mailing a link to this thread or the entire forum to them might help. It might provide a mirror to look into, so to speak.
Mr. XLR-
I agree with your thoughts. I made the suggestion to the people who were not happy to make the dealers aware. I think it may be constructive to stores who want to improve, and if they are blissfully unaware, they can't begin the process to fix the problem.

I have had conversation with several of the women you mentioned, and I have to agree with you. Any person in the automotive industry should realize that women wield a great deal of influence in automible purchasing, and if they do not, they do need to be made aware.

If there are as many unhappy customers out there, it might make some dealers re-evaluate what they are doing, and make improvements.

It sounds like your manner of handling customers is not what every Cadillac customer is seeing, when they should be. If the dealers read this forum, they will see a good snapshot of the real-world customer's feelings(and some excellent examples of the type of referral they would like to have being directed their way)
I do not follow on the dealer telling customer to ask for a private offer they know they cannot have. What are you referring to?

I realize that each dealer has the opportunity to run their store as they see fit. There are limits placed on them by the sales and service agreement with the manufacturer, but there are also many state dealer protection laws also.

I just think it would be interesting and possibly helpful for the dealers to see what the "real" world thinks. A happy customer will tell a few people, an unhappy customer will tell everyone. You have to admit that this forum is a far-reaching "everyone".

GM has sent letters and messages regarding the pricing over MSRP complaints to dealers, but the state dealer protection laws in many states protect a dealers right to charge what he pleases. How important this is will vary by dealer. My suggestion was for those who were not happy to "hold up a mirror" to the store they were dissatisfied with.

Regarding the dealer ethics and losing franchises, again, the state laws make it difficult for the manufacturer to do. In this regard the customer has the greater ability to do this. In the car business, the customer is the jury and they vote with their checkbook. A store that is not selling cars will have a difficult time staying in business.
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