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XLR Professional Sales Executives

XLR Professional Sales Executives have spent months of time eating, sleeping, breathing this Roadster and it's competition. Cadillac has gone to extreme lengths to make the XLR experience
different.

An XLR Sales Executive should just as easily be able to tell you how the SL500, SC430 and the XK8 compete with the XLR and how each feature varies from car to car. Cadillac has supplied each of their XLR dealers the tools to be able to discuss each vehicle in a very understanding way.

As for old sales people that only know 1976 Devilles I have a comment on that. A 60-70 year old Doctor has gained the respect of his patients and Colleagues after 30-40 years of perfecting his craft. The same professionalism and respect is given to most attorneys, brokers, and bankers.

As I am only 43 years old and feel I have acheived the same level of respect from those above mentioned "other" professionals. This is partially because of my 18 years at the same Cadillac dealership. Actually 7 out of 10 Professionals at our facility have been with us for more than 13 years.

The same type of respect and understanding should be given to any professional Executive regardless if they are a CEO, CFO or any seasoned businessman that has given their knowledge and professionalism for 30-40 years.

As for the comment of dealers trying to make a fast buck, their is not enough space in all the threads for me to expound upon the professions asking for outlandish fees for their services.

Regarding the XLR, I have not sold a single one in excess of MSRP. From the 8 Neiman Marcus Editions I delivered to each and every one of the regular XLR's. As it was stated earlier, The "S" of MSRP means suggested. Though I do not agree with marking up a vehicle over MSRP, each dealer has the option to raise or LOWER that amount to his or her desire. I would say 99% of the time dealers deliver vehicles for a sizeable lower amount than MSRP.

Remember Cabbage Patch Dolls or TickleMe Elmo's people were fighting in isles to pay whatever to get one. Lets not forget the AIRlines that usually raise their fares during peak travel times. Please, when was the last time you purchased Roses on Valentines Day. So please, dont cast stones without looking all around.
Thank You
Allen
 

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Cadillac Sales Satisfaction

Webfather:
Thank you for understanding my position, just because a few people have had bad experiences with a dealer or a few dealers does not make the common situation in the marketplace.

Below is the 2003 JD. Powers Consumer sales satisfaction results for automotive retail ranking. I dont always agree with what Powers says but this is you! the retail public speaking their mind. I have also included a link to the actual press release.

"Cadillac ranks highest in sales satisfaction in 2003, improving eight index points over 2002. Cadillac performs consistently well across all measures of satisfaction, which include the dealership facility, working with the salesperson, paperwork/financing process, delivery process and vehicle price".



Thank You
Allen Kulbersh
Steve Foley Cadillac XLR
 

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Sales Professionalism

To Shari:
Welcome to the forum as a new member. Thank you for your kind words from someone I have never had the pleasure to know until now.

I have always based my business on being straight forward and keeping my clients updated with true and factual information. I feel seeling an XLR or any vehicle for over MSRP may get you the quick 5k-10k (webfather) but do you have a client? a relationship to base 18+ years on? and usually a friend? in most cases the answer will always be NO!

Thank you
Allen Kulbersh
www.Cadillac-XLR.com

Steve Foley Cadillac XLR
 

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Never prejudge by looks or gender

As an XLR dealer I will totally agree with a lot that has been said recently here. I have heard so many stories over the years that it does not make sense to me.

First regarding a woman walking in alone:

Most Sales Executives know the simple fact that 80% of a buying decision will go to the woman. If a couple walks in together the focus MUST be given to each individual, regardless whom the vehicle is for. Paying special attention that you are focusing on the womans concerns.

Some sales people dont understand the simple fact that if the woman is against the vehicle, the color or a feature they most likely will not get it. To be condescending to a woman is stupid and foolish. Corporations including GM have A great percentage of woman as senior executives.

The Product/Marketing manager for the XLR is a Woman. The Marketing manager for the 2005 STS is a woman. The product Analyst for both vehicles is a woman. Look at what is going on with the XLR, I feel they have hit the mark!

Regardless if it is an Attorney, Physician or Banker with a poor personality traits that can be a huge turnoff. Yes, there are still some Neanderthals out their in all personal one on one related business. That is why it is so important for a perspective purchaser to check out the dealers CSI Customer Satisfaction Index and other areas such as the length of tenure of their sales people, as you would do by receiving referrals to other professionals.

One area that I feel would serve an individual that walks into a Cadillac dealer to ask for the XLR Specialist. He/she has gone through extensive training to know this vehicle inside and out. The XLR Experience for these elite sales execs is the most intensive sales related program Cadillac has ever instituted. I wont get into the service training as I could fill up 5 pages.

Regarding individuals wearing casual clothes:

I have to say our dealership is also a Bentely, Rolls Royce facility. The vast majority of our clients walk in wearing Jeans or relaxed clothes not suits. A great percentage of individuals that can afford any luxury vehicle can come and go as they please. They may simply take the afternoon or day off to stop bye to look at a vehicle in their casual attire.

To judge a book by it's cover is bad business

Allen Kulbersh
Steve Foley Cadillac XLR

www.Cadillac-XLR.com
 
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