What advertising?
I see Mercedes ads in every magazine and on billboards (NYC) etc.
With the exception of the Super Bowl, and the 3 under 5 ads (about 2 seconds of XLR air time) I have NEVER seen an XLR ad!
I don't think Caddilac/GM has the vaguest clue about marketing the XLR (or many of their other vehicles)!
Most of their ads are about pricing, not product.
What a shock that everyone says "GM doesn't have any good products" --how would anyone know?
I know all about Lexus's SUV's directional turning headlights BECAUSE THEY ADVERTISE IT!
Imagine if the world actually knew what the XLR has inside!
Have any of you met anyone who knows that the xlr has heads-up display, sonar-cruise control or cooled (barely) seats? Every person whose been in my car has been blown away, usually saying: "I didn't know that these features exist!"
My dealer's gone under, and now I'm worried that GM may go under before my lease expires Jan 08'. I'm sure GMAC will still want the payments for a vehicle that, amongst millions, may be impossible to service :eek .
I won't lose any sleep over it, but its pretty scary how badly these guys sell their products! If I ran my business like that, I wouldn't have one.
Oh well, at least its Friday :cheers
--Bob